Skincare and beauty is one of the biggest industry in any parts of the world. Due to the demands of the general public to look good regardless of age, gender and ethnic, the product is a need for everyone.
With Malaysians begin exploring into the skincare industry, there have been quite a number of established brands grown locally. Here’s some that you might want to check it out.
LUMI Beauty
LUMI Beauty was founded by the popular Chryseis Tan, and entered the skincare industry in 2020, offering a fresh and ethical approach to beauty.
LUMI Beauty’s product range adheres to cruelty-free principles, with each formulation crafted without the use of any animal-derived ingredients. This ethical stance has garnered the brand a loyal following among those seeking effective, animal-friendly, plant-based skincare solutions.
mylumibeauty.my | Instagram | Facebook | TikTok
Callie Xosome
As many Malaysians will be familiar with this brand, Callie began as a medical facial mask producer which became popular during the COVID-19 pandemic.
Founded by Kelly Teoh, the brand has recently diversified its offerings, expanding into the skincare industry with its Xosome range.
The range draws its name from its star ingredient, exosomes, which are nano-sized regenerative bubbles containing proteins, growth factor lipids and nucleic acids. They work to promote tissue healing and regeneration at the cellular level whilst also regulating immune responses for added skin health.
callie.care | Instagram | Facebook
Ruruberry
With the philosophy of “Made in Malaysia”, Ruruberry has created an effective and sustainable local beauty and skincare line.
Ruruberry has successfully launched affordable, eco-friendly and suitable skin solutions to their consumers, encouraging Malaysians to “support local brands”.
ruruberry.com | Instagram | Facebook
Chuck’s
A successful social media influencer, Jane Chuck created her own brand, Chuck’s which has successfully marketed itself by encouraging customers to “feel confident in their own skin”.
With a high standard of quality, Chuck’s formulations draw upon Korea’s innovative skincare expertise, renowned for its trending beauty solutions.
The brand has established itself as a quality local skincare brand with minimalist packaging and high-quality products.
chuck-s.co | Instagram | TikTok
Cuura
Founder Sarah Shah Nor has created Cuura as a halal skincare brand that prides itself on its 100 per cent vegan formulations. Handmade locally and sourced with sustainability in mind, this lineup of high-quality products is as kind to the environment as it is to your skin.
cuuraofficial.com | Instagram | Facebook | TikTok
Clef Skincare
Clef skincare aims to optimise skin with clean and effective solutions.
This brand has created products with Malaysians in mind, where all their products accommodate high-humidity weather to ensure a comfortable and satisfactory experience.
clefbeauty.com | Instagram | Facebook | TikTok
Kayman Beauty
Established in 2017, Kayman Beauty is a brand that celebrates all skin types and tones.
Through its great branding and consistent delivery of effective products, Kayman Beauty built a loyal customer base and earned a spot as one of the top local skincare brands in Malaysia.
kaymanbeauty.com | Instagram | Facebook
SimplySiti
A brand by Malaysia’s famous celebrity Dato Sri’ Siti Nurhaliza, SimplySiti is a homegrown brand that has captured the hearts of countless fans with its innovative and high-performing products.
Their commitment to crafting products which enhance the skin’s overall health and radiance is what makes the brand different. This approach has resonated deeply with consumers seeking makeup solutions that prioritise both coverage and care.
simplysiti.com.my | Instagram | TikTok
Bougas Beauty
Bougas Beauty is founded in 2017 by partners Erni Amanina Amin and Muhammad Faisal Salehuddin. The brand has put specific focus towards the adherence to Islamic principles, as proven by its certification from the Department of Islamic Development Malaysia (JAKIM).
Its popularity extends beyond regular consumers, with celebrities and industry experts mentioning the brands, further solidifying Bougas Beauty’s reputation in the local skincare industry.
bougas.co | Instagram | Facebook | YouTube
Daughters of Malaya
Founded by husband-and-wife duo Dayana Zul and Rai Ahmad, Daughters of Malaya is a brand that embodies transparency, ethical practices, and a deep-rooted commitment to sustainability.
The brand have prioritised using only vegan, Halal-certified ingredients that adhere to Good Manufacturing Practices (GMP) standards, fostering trust among their customers.
daughtersofmalaya.com | Instagram | Facebook
SKINEATS
SKINEATS is an innovative skincare line that sources cruelty-free ingredients and crafts them into exclusive formulations.
The brand’s commitment to organic and cruelty-free practices resonates deeply with conscious consumers seeking skincare solutions that align with their values.
With its gender-neutral positioning, SKINEATS has successfully appeal to individuals of different genders who prioritise quality, luxury, and ethical practices in their skincare routines.
skineats.my | Instagram | Facebook | TikTok
