Shake Shack, the internationally acclaimed burger chain from the United States, has announced that they will be expanding to Malaysia. According to their official social media, the first branch will be opening at the Tun Razak Exchange (TRX)’s mall, The Exchange, in the heart of Kuala Lumpur.
Shake Shack started out from a humble hot dog cart in New York City’s Madison Square Park in 2001. Since then, the brand and its popularity has grown steadily with branches all over the world, with over 470 locations system-wide, including over 305 outlets in the United States, and over 165 international locations across London, Hong Kong, Shanghai, Singapore, Dubai, Tokyo, Seoul and more.
The f&b brand will be working with SPC group to operate Shake Shack in Malaysia. They are also the operator of Shake Shack in Korea and Singapore. The company aims to have over 45 stores open across the three countries by 2031, including 10 in Malaysia.
What to expect from Shake Shack
Shake Shack will be serving elevated, modern, and fun versions of American classics. The menu showcases responsibly sourced premium ingredients with everything made-to-order. Their signature items include ShackBurger, Chicken Shack, ‘Shroom Burger, Crinkle-Cut Fries, Shakes and Shack Attack.
In addition to burgers, Shake Shack serves flat-top hot dogs. These can be paired with their creamy milkshakes and frozen custard that come in a variety of flavours such as vanilla, chocolate and peanut butter.
They will also be serving food items to cater to the Malaysian market by introducing exclusive menu options that will tantalise local taste buds and deliver a truly unique dining experience.
The Exchange, which is the mall that the Shake Shack will be located is expected to open on 29 November 2023.
Follow their social media, Instagram and Facebook for more announcement soon.
